PITTSBURGHER HIGHLAND FARM
MEDIA MANAGEMENT & MARKETING
Managed social media accounts (Meta Business Suite)
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Designed social media content & calendar
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Created custom graphics for profiles, content, & site
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Copywrote for posts, newsletters, & advertisements
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Built new website (Squarespace, Wordpress)
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Analyzed engagement trends & adjusted accordingly
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Communicated closely with owners for satisfaction
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DELIVERABLES & GOALS MET
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+%188.5 Instagram followers within first month
+%201.7 site visits within one week of launch
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Sold out farm tour slots three months ahead
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Created recognizable brand image
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Developed partnership with local brand within first month
Designed promotional materials & facilitated printing
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